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The Olympus brand does not appear to be part of the JIP deal


Spanish newspaper La Vanguardia: “Japan Industrial Partners will not use the Olympus brand.”

Olympus interview with 42 West: “The Olympus name will remain at the time of transfer. The name will likely not be used forever, but this decision will be made in the final agreement between Olympus and JIP.”

Olympus on Twitter: “You can expect the Olympus brand name to stick around for the foreseeable future”

Inside Imaging:

Olympus has used tricky forms of words to falsely reassure Olympus fans and supporting retailers that the Olympus brand will continue to be used by OM Digital Solutions: ‘will utilize the Olympus brand for a certain period’…’you can expect the Olympus brand name to stick around for the foreseeable future. Olympus branded products will continue to be available even after January 1, 2021? (But how about June 1, 2021?)…’The new company will be using the Olympus brand from its establishment until the foreseeable future. There is no plan for use of the Olympus brand to be discontinued immediately after the transfer is completed.’


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